Press — BBYAGA

Article

The Queer Fashion Movement

Dazed Magazine Apr 20, 2026

An analysis of how queer designers are reshaping the fashion landscape. BBYAGA's work is featured as a case study in bold, unapologetic self-expression through clothing. The fashion industry has long been criticized for its narrow definitions of beauty and its exclusionary practices. But a new generation of queer designers is challenging these norms from within, creating spaces where identity isn't just acknowledged—it's celebrated, amplified, and transformed into wearable art. BBYAGA stands at the forefront of this movement, having built a brand that refuses to compromise its queer identity for commercial success. 'I was told early on that my work was 'too niche,' that I needed to 'broaden my appeal' if I wanted to make it,' they recall. 'But I realized that the people giving me that advice were the same people who had spent decades telling queer artists that we were too much, too loud, too visible. I decided I'd rather be too much than not enough.' This philosophy has resonated deeply with a generation of consumers hungry for authentic representation. BBYAGA's collections have become staples in queer nightlife scenes worldwide, worn by performers, activists, and everyday people who want their clothes to reflect who they are, not who they're told to be. The impact extends beyond clothing. BBYAGA regularly collaborates with LGBTQ+ organizations, donating proceeds to queer youth shelters and using their platform to amplify marginalized voices within the community. 'Fashion isn't just about what you wear—it's about what you stand for,' they say. 'And if we're going to stand for anything, it should be for making space for everyone to be exactly who they are.'

Interview

Saturday Night Live

ELLE Germany Apr 15, 2026

An in-depth conversation about breaking boundaries in fashion design. BBYAGA discusses the inspiration behind the latest collection and the vision for the future of sustainable fashion in Berlin's underground scene. The collection, which debuted last month to critical acclaim, represents a radical departure from traditional fashion cycles. Instead of seasonal drops, BBYAGA advocates for a more organic approach to design—one that responds to the immediate cultural moment rather than predetermined fashion calendars. 'I don't believe in waiting for September to show what I'm feeling now,' BBYAGA explains. 'Fashion should be alive, it should be breathing. When I see something in the streets, in the clubs, in the way people are moving through the city, I want to capture that energy immediately. That's what this collection is about—it's Berlin right now, frozen in fabric and form.' The designer's commitment to sustainability goes beyond mere buzzwords. Every piece in the collection is produced using locally sourced, organic materials, with zero waste manufacturing processes. The workshops are powered by renewable energy, and the packaging is 100% compostable. But perhaps most revolutionary is BBYAGA's approach to sizing. The collection is entirely gender-neutral and size-inclusive, rejecting the fashion industry's traditional size categories entirely. 'Bodies come in infinite variations,' they say. 'Why should we limit ourselves to a handful of arbitrary numbers?'

Interview

The Creative Process

Design Weekly Mar 28, 2026

Exploring the journey from concept to creation. This interview dives deep into the methodology behind BBYAGA's distinctive aesthetic and the collaborative process with local artisans. The design process begins not with sketches, but with sound. BBYAGA spends days immersed in Berlin's sonic landscape—recording the rhythmic clatter of U-Bahn trains, the echoing bass of underground clubs, the hushed conversations in early morning cafés. These audio experiences become the foundation for each collection's rhythm and flow. 'I work with local weavers, dyers, and seamstresses who have been practicing their craft for generations,' BBYAGA explains. 'There's a wisdom in their hands that you can't learn from a textbook. When I bring them a concept, we don't just execute it—we co-create it. They teach me about the materials, about what the fabric wants to do, and I teach them about the vision I'm trying to achieve. It's a dialogue, not a directive.' This collaborative approach extends to the very structure of the workshops. Located in repurposed industrial spaces across Berlin's vibrant neighborhoods, each workshop operates as a creative hub where designers, artists, and craftspeople from different disciplines can cross-pollinate ideas. 'The best ideas don't come from sitting alone in a room staring at a blank page,' BBYAGA reflects. 'They come from conversation, from friction, from being in spaces where different ways of thinking collide. That's why I keep my workshops open—anyone who walks in might change everything.'

Article

Berlin Underground Style

i-D Magazine Mar 10, 2026

A photo essay documenting the vibrant underground fashion scene in Berlin. BBYAGA's designs are showcased alongside other emerging artists pushing boundaries in nightlife fashion. Berlin's reputation as a nightlife capital is well-established, but what's less often discussed is how the city's clubs and underground venues have become incubators for some of the most innovative fashion happening anywhere in the world. In the dark, smoke-filled rooms of Berghain, the intimate spaces of ://about blank, the raw energy of KitKatClub, fashion isn't just worn—it's performed, experimented with, and transformed. This photo essay captures a night in this ecosystem, following a group of club-goers as they move through the city's most iconic venues. BBYAGA's pieces feature prominently, their bold cuts and unconventional silhouettes perfectly suited to an environment where the rules of everyday fashion don't apply. 'The club is a laboratory,' explains one of the photographers behind the project. 'People feel freer there to take risks, to try things they wouldn't wear to work or to dinner. That freedom is where real innovation happens. You see someone in a BBYAGA piece moving through the crowd, and suddenly you understand the design in a way you never would on a runway. It's about movement, about how the body occupies space, about the relationship between the wearer and their environment.' The images reveal a community that's constantly reinventing itself, drawing inspiration from punk, fetish fashion, drag performance, and streetwear to create something entirely new. It's a reminder that fashion has always been at its most vital when it emerges from the margins.

Article

Sustainable Fashion Revolution

Hypebeast Feb 25, 2026

How independent designers are leading the charge toward more sustainable fashion practices. BBYAGA's approach to small-batch production and local sourcing is highlighted. The fashion industry's environmental impact has been well-documented: millions of tons of textile waste annually, carbon emissions that rival entire countries, and labor practices that often exploit the most vulnerable. But while major corporations struggle to implement meaningful change, a growing movement of independent designers is proving that another way is possible. BBYAGA exemplifies this approach. Every garment is produced in limited runs, with production scaled to actual demand rather than speculative forecasting. Materials are sourced from local suppliers whenever possible, reducing transportation emissions and supporting regional economies. The brand operates on a made-to-order basis for many pieces, eliminating overproduction entirely. 'The traditional fashion model is built on waste,' BBYAGA explains. 'You produce more than you can sell, then you mark it down, then you destroy what doesn't sell. It's insane when you think about it. We do the opposite: we listen to what our community wants, we produce exactly that, and nothing goes to waste. It's not just better for the planet—it's better business.' This commitment extends to every aspect of the supply chain. BBYAGA works exclusively with factories that pay living wages and provide safe working conditions. They've pioneered a take-back program where customers can return old BBYAGA pieces for repair, resale, or recycling. 'We're not perfect,' they acknowledge, 'but we're trying to show that you can build a successful fashion brand without exploiting people or destroying the planet. The technology exists, the materials exist, the consumer demand exists. The only thing missing is the will to change. We're proving that change is possible.'